Marketing
A management team focused on lead acquisition and customer excellence.
In charge of promoting VIRAGE Group on online and offline channels, the marketing team is responsible for positioning Project Monitor and Perf Monitor on the market and implementing actions to raise their profile. Webinars, email campaigns, nurturing actions, a/b testing, SEO/SEA strategy, understanding the user journey... are at the heart of the marketing team's daily activity.
The marketing department knows the market and the competition inside out, as well as the needs of its customers.
How to become a good marketer
- Be creative and passionate about marketing
- Look beyond what already exists
- Have a flair for sales
- Don't be afraid of numbers
- Be sociable - with customers and colleagues alike
What are the key skills required?
- Curious and versatile
- Analytical skills
- Understand users' operating modes and expectations
- Knowledge of SEO / SEA concepts
A typical week
In charge of promoting VIRAGE Group on the web, the team is responsible for SEO and other actions to ensure optimum brand visibility. Present on social networks and professional software comparison sites, the team is constantly on the lookout for new optimizations and website animation.
- Research and analysis of market trends and consumer needs
- Perfecting and optimizing website referencing
- Website audience analysis using behavioral data
- Understanding the user journey and implementing automation tools
- Community outreach, especially on social networks
- Organize, promote and host webinars and customer masterclasses
The support team integration program
An induction course is offered to each new recruit, including basic knowledge of our solutions. In Marketing - as in Customer Excellence - we encourage every employee to take a Project Management certification. To complete the induction process and gain a better understanding of the inner workings of our organization, we offer the opportunity to attend highlights of each team's work: demonstrations with the sales team, parameterization reviews with the consultants, version upgrades with the technical team, and so on.
Real career opportunities
Career development :
- e-CRM Project Manager
- Marketing Research Manager
- Communications Manager
- Marketing Director
Discover a unique working environment
- Colleagues who listen
- A very pleasant working environment
- Interesting customer diversity and themes
- Consulting integrated into the universe Virage
- Annual seminar
- A Christmas party
