The role of the Product Marketing Manager is to understand the value proposition of the Virage solution (software, service and community) and to transform these technical insights into compelling messages for prospects and customers.
You will work on the entire Product Mix:
The market dimension
The message dimension
The price dimension
The support dimension
The follow-up dimension
As a key player in the business dynamic, the main missions are :
Define the marketing action plan for the software solution (software + services + community)
Collaborate with product management to influence the Roadmap and plan communication and production actions related to software evolutions.
Work with the service department to analyze customer feedback and help define the service offering associated with our products.
Define and create value-added content mainly related to the product: marketing support, communication, sales tools, demos, technical data sheets, blog articles. Help internal teams to sell the product (sales enablement) and support customers.
Develop communications linked to the arrival of new product functionalities, and to the use of products to make people want to use them better.
Benchmark and conduct market and competitive intelligence to contribute to the best positioning of our products
Qualities needed to thrive in the job :
Comfortable with both strategic vision and operational execution
Be a driving force
Excellent writing skills
Fluency in oral communication
A real passion for the world of software and technology
Love to play in a team... Really!
Mastery of digital video tools
Autonomy
Bonus 1: product marketing experience with SaaS software Bonus 2: mastering the principles of copywriting
Job specifications
Type of contract: CDI
Location: Nantes
Training: 5 years' higher education or equivalent in marketing
Experience: at least 5 years' significant experience in product marketing - Preferably in an IT or start-up environment
Partial teleworking possible
Why choose Virage Group ?
🎤 Discover the pitch of Frédéric, General Manager
❤️ The pluses
An environment of trust where everyone finds their place and their balance
Your office will be based in Nantes, in the center of the city, with a view on the Loire River.
Partial telecommuting possible (2 days per week)
Afterworks, seminars and breakfasts are numerous!
💌 What do your future colleagues say about VIRAGE ?
"A company in which we feel good and for which our opinion counts!" Amandine
"Because the best colleagues are waiting for you... 😉 " Laëtitia
"For the team spirit, the healthy doses of laughter and an environment in which we can work serenely." Emilie
"To have challenges in a young, dynamic and welcoming company (take the Virage of your career by joining us! 😉)" Charles
Conduct of the interviews
Apply by CV (a linkedin profile will do the job)
First selection interview with Amélie, HR Development Manager
Second interview with Sophie, Marketing and Communications Manager